A tech-savvy population, a fast-growing economy, and the perks of being first in an emerging market -- Vietnamese entrepreneur Le Thanh saw the potential in booming Ho Chi Minh City for his start-up transforming coffee grounds into masks. The 35-year-old chemistry graduate worked for two multinationals before stepping out on his own three years ago to launch ShoeX -- a sustainable footwear company which nimbly pivoted to masks as the coronavirus pandemic struck. "But now I see there are more openings in a place where things are a bit murky," Thanh told AFP from his buzzing Ho Chi Minh City co-working space.
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